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This is the last in a serise of three articles about pink spooning - which is marketing lingo for the delicious sample you offer to prospective clients that makes hiring you irresistible! (Click here to read the 1st and here for the 2nd.)
Sometimes it works like a magic wand and you get hired immediately. Other times it takes longer for the credit card to appear. Either way, it's the first way for folks to get a 'taste' of what you are an expert at delivering.
Since you never get a second chance to make a first impression, I'm sure you can see why developing your free taste - or pink spoon - deserves some careful thought.
There are tons of ways to deliver your free taste but mostly they fall into three main categories (especially when the delivery method is utilizing the internet):
1. Something to read. This could be valuable written information in the form of a Special Report or checklist. IMPORTANT: whatever form you choose, the information needs to be perceived as valuable by your potential client. Keep in mind, that what you know they need may not be the same thing they want. Be sure to deliver what they want here so they'll eventually be hungry for what they need to!
2. Something to listen to. This works well if you need your sample to be experiential - like a guided meditation, visualization or breathing exercise. Or if you hate to write! Just make sure that when you deliver an audio message, you practice so you can get really good at filtering the "um"s and "ya know"s our of your speech pattern.
3. Something to watch. Video is hot and getting hotter and is a super powerful marketing tool. Because it lets people "read" your body language and get a "feel" for your energy while your delivering useful information to them, it can shave scads of time off the usual relationship building process. People do business with folks they know, like and trust. Video can slice through the "know, like, trust" barrier like butter through a hot knife!
If you aren't comfortable with it yet, you are going to want to do whatever it takes to become comfortable with it because eventually it will cost you clients if you don't.
A word about the "free" part
I know I've been calling it a free taste but it isn't reeeeeally free. In keeping with the spirit of maintaining the energetic balance between giving and receiving, if you are giving something of value, the receiving party ought to do the same in return. And the thing you want to receive in exchange for your valuble information is contact information - an email address at the bare minimum - so that you can continue the conversation.
Wrapping it all up
In these 3 articles, I've covered a lot about creating an irresistible free taste that will entice clients to hire you fast. You can see an example of two different ways to implement the pink spoon method when you:
a. glance at the upper right hand corner of this page or
b. visit my website
If you're still feeling a bit overwhelmed about the best way to put the pink spoon into effect for your business, I'm just a phone call or email away. All you have to do is ask to receive my help.
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