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Just back from a 3-day business conference with an audience that ran the gamut from multi-million dollar solopreneurs to folks who hadn't yet landed a client. I learned a lot including this - much work remains on my quest to enlighten folks about how to easily and effectively market online so the world can benefit from your unique brilliance!
In the interest of not adding to the bottomless pit of too-much-freakin'-information-to sift-through-to-know-where-to- begin, I'll keep it simple (hmmm, sound familiar?) and turn your attention to a key concept every business owner ought to strive to embrace with the gusto of a returning beloved pal thought to have been lost at sea for a decade. And here it is: If you are trying to sell milk, it's in your best interest to stop handing out free cows!
If you're familiar with the pink spoon concept, feel free to skip this paragraph and move on to the next; otherwise, keep
reading.
The pink spoon concept was pioneered by Baskin-Robbins ice cream shops. Whereby you, the customer, could ask the ice cream scooper behind the counter for a free sample of any of their 31 flavors and have it cheerfully handed to you on a puny pink plastic spoon. A brilliant method for increasing sales by removing risk from the purchase process. No more ice cream-buyers remorse!
The pink spoon strategy can work in any business provided you actually use a puny pink spoon and not a pink u-haul for your give-aways!
Continuing with the milk and cow business model. Your pink spoon freebie could be:
- a cold, fresh shot glass sized sample of the white beverage
- or a slice of cheese made from your delicious milk
- or how 'bout something as crazy as a puny pink spoon full of ice cream!
Too many well-intentioned, heart-centered business owners with tremendous gifts that help and heal hand over the reins of the cow, complete with do-it-yourself instructions on how to milk it and make cheese and ice cream.
At first glance that seems mighty generous but is it really?
If you are the expert at milking your cow and converting all that it has to offer into a multitude of delicious, nutritious treats that can feed the souls of hundreds or thousands, giving away your cow to one person may make a big impact on them but it does so at the expense of the impact you could have on countless others. Not so generous after all, eh?
Now you're probably wondering exactly how to apply this silly cow analogy to your business. This post is already long enough so, I'll tell ya what. How 'bout I do a series for you on using the pink spoon method in a way that will actually inspire the desire to hire you in your favorite peeps?
Check back next week or better yet click here and secure a complimentary subscription to my newsletter, Going Soul-o, and get the inside scoop delivered directly to your email door!
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